Damelia Shaw – Fashion 360

Damelia Shaw – Fashion 360

via

Damelia Shaw is the Senior Partnerships & Alliances Marketing Manager at Destination DC. Destination DC is the official convention & tourism corporation of Washington, DC. In seeking out Panelist to participate in our Fashion 360 Conference, we wanted to provide the broadest range of experts. Damelia Shaw comes with a wealth of knowledge working to create critical partnerships and alliances between major companies. As business professionals we are always looking for ways to expand our product or service. Unfortunately, finding what partnerships and alliances works for your own brand may not always be as clear. When a company keeps their focus on a noticeable market, missed opportunities with not so clear markets occur. Damelia focuses on bridging the gap between fashion professionals and those outside of the industry who may very well have an important connection. In this interview we gently delve into moving past the norm and focusing on a global picture.  A more in depth conversation will be held by Damelia during the Marketing/PR/Social Media Panel. District Fete: As  the Senior Partnerships & Alliances Marketing Manager, what are the benefits found in non-traditional partnerships that many in the fashion industry may not know of? Damelia Shaw: First, I believe it’s important to define partnerships, which is working with a second party to accomplish a goal that is beneficial for both groups. Non-traditional partnerships are ones that may not be expected. Aligning your brand with another brand that could be in a completely different industry or organization that’s mission may not necessarily match with yours. But typically the ultimate goal is revenue, exposure and brand awareness.  Below are a  few benefits to non-traditional partnerships: - Tapping into an audience that you necessarily would not be able to reach on your own.
– Use of assets that would typically cost a fee. Assets include advertising and social media
– Creating relevance in the market District Fete: What are some things that brands can do to leverage alliances and partnerships made in order to boast revenue for fashion brands?  Damelia Shaw:  - Outline how the partnership will be beneficial for the other party? This typically would be presented in a proposal. You can include marketing assets, product and access to clientele.
– Work with media outlets such as bloggers and do not commit yourself to Fashion bloggers. Expand to lifestyle, Foodies or fitness bloggers. Before doing so, make sure that you can make a connection to their audience.
– In order to make money, you have to spend money. Money does not necessarily need to be upfront cash but rather product donation or in the world of partnership marketing, in-kind contributions. District Fete: With tourism being a major factor in cities, are fashion brands tapping into other markets? If not, just how easy and beneficial is it for them? Damelia Shaw: For DC, we are ever evolving with fashion. At this point, we could not compare ourselves to NYC or Milan but we can own that we’re on the right track. Fashion brands are not connecting with the tourism market (specifically Destination DC) to market themselves. Are we the right vehicle for a retailer? Yes, DDC is a member based organization that offers a host of benefits to assists you in your marketing efforts. Are we the right vehicle for an individual starting a company? In addition to networking at any event that you attend, I would suggest connecting with the following organizations: - DC Fashion Foundation
– Georgetown BID (any BID)
– All Things Fashion DC
– Commission on Fashion Arts & Events When travelers decide to travel to DC, fashion/shopping is not necessarily the top on their list on their decision to visit the destination.  But of course could be different in other cities such as NYC and Chicago. As I see it for DDC, with the development of retailers entering the city and our great neighborhoods that have amazing boutiques and vintage shops, we can eventually get there. District Fete: Many people when they think about fashion think of fashion shows. Being with Destination DC what types of events should fashion brands look to create outside of a fashion show? Damelia Shaw: - Pop-Up shops are such a trend with all brand. Get creative and not only do a pop-up shop with apparel but look to team up with another brand outside of the fashion industry.
– Connecting with a charity that has special interests to you or relevant to your brand.
– Blogger events
– Launch events for hotels, restaurants or venues
– Connecting with nightlife To learn more about Damelia Shaw and non-traditional partnerships, be sure to attend Fashion 360. Click here for details.

The post Damelia Shaw – Fashion 360 appeared first on District Fete.

Zum Kommentieren anmelden

Follow us on