Gadgets top the 'net 

In the course of the last five Decembers the best achievement has gone to shops offering family machines, varying media gear, gadgets, photographic hardware and PCs. In the broke down months these were gone to by a normal 33.3 for every penny of web clients. Likewise prevalent were garments stores (29 for every penny) and retail chains (28.8 for each penny). Minimum well known were online shops managing in erotica (1.2 for every penny) and blossoms (0.5 for each penny). 

E-perfumeries on the ascent 

Concentrate the December e-shopping inclinations of Poles, outlets with aromas and beauty care products have most expanded their fame as of late – in December 2011 they were gone by 4.1 for every penny of clients, while after five years that figure was more than three times more prominent, at 13.8 for each penny of web clients. 

Books, music and movies on the slide 

Christmas shopping on the web in 2011 pulled in one out of four web clients (26.1 for every penny) to e-shops with books, music and movies, while a year ago it was one out of five (22.6 for every penny). In 2015 Poles were less eager than five years back to stop by at shops offering weapons and militaria – a drop from 3.2 for every penny in December 2011 to 2 for each penny in December 2015. 

'The adjustment in obtaining of music and movies is expected in vast part to their accessibility by means of spilling. As opposed to offering DVD box sets and CD packs, organizations in the music and film part are furnishing us with codes or pitching us memberships to get to their items. What's more, the inclinations of the most youthful gathering of blessing beneficiaries are changing as well – kids never again observe their presents as being physical items. Access to web based amusements or the capacity to purchase devices for a virtual saint are dealt with on a standard with getting a customary present, and frequently as being significantly more alluring,' clarifies educator Grzegorz Mazurek, head of post-graduate examinations in web showcasing at Kozminski University.